Summit Vienna

• ISBN13: 9781416595243
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:• The latest trends in online retail — what retailers are doing right and what they’re doing wrong — and how nearly every Internet retailer from… More >>

Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

Online consumers spend billions of dollars each year, and as online shopping becomes more and more favored, the major reason why there are still some people who would rather not shop online is shopping security. Here are some guidelines, which you could use to make sure that your security, privacy and rights will be protected when shopping on the internet.

1. Make sure that you are aware of the currency exchange rate before purchasing any international merchandise.

2. Know the delivery cost and time frame before you even place your order. A lot of shopping websites make use of couriers in the delivery of goods. Also, overseas delivery could be expensive.

3. Before placing a bid on eBay, make sure that you will be checking the feedback of the buyers and sellers. Make this your standard as you go on eBay.

4. Always, always, always read the FAQs of the website carefully.

5. If the company or individual you are buying from asks for cash as payment, say no. Using your credit card for payments would be able to protect you from fraudulent transactions. This is because credit card companies are able to issue refunds if there would be any proven fraudulent activity on your account.

6. View the contact page of the buyer. Verify if their postal address is on there. If it is not, do not do business with them.  Read more...

The latest trend for shopping online is to use a portal, which would serve as an entrance to minor and major stores online. The difference between shopping at conventional shopping malls and shopping using portals would be that the latter offer cash back. It would be like strolling through a conventional shopping mall while receiving a coupon book from each store.

These shopping malls are able to offer their merchandise in virtually all categories and sub-categories. These categories would include music, arts, computers, accessories, home and garden, health and beauty, leisure and hobby and a lot more. Online shopping malls definitely make the shopping experience of the online buyer a breeze. It is a one-stop shop, which allows you to get your money back for every purchase you would be making. There are even stores that have monthly specials, as well as free merchandise and fee shipping.

Portal online shopping malls do require you to sign in, after which you would be allowed to shop at any store. This is so that they could keep track of the purchases you will be making so that you would be getting credit for them. Stores that are in this kind of mall usually offer cash backs that range from 1 to 40 percent.

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The online shopping industry continues to grow. A lot have been turning towards shopping online instead of the conventional way. Because of this, the number and variety of products that can be bought online have also grown. You can shop for items ranging from fruits to CD’s to clothes, and the items, which you want, could be bought and delivered in literally one click. Now that is convenient and hassle-free shopping.

However, you would need to consider a couple of pointers if you are planning to land the greatest deals and find the best online stores. You would also have to be extremely cautious when doing business online due to the issues concerning security. Here are some fairly simple tips in order to make your overall shopping experience online fun, practical and safe.

First, you would need to purchase from a reputable company whose online business has been experienced by a substantial number of people. A lot of the larger companies have also begun selling their products online, and so if you would be purchasing from these bigger companies, the risks for fraud or receiving items of poor quality are definitely lower.

You might also want to opt for a secure server as you shop online using your credit card. Make sure that you are using an updated version of your internet browser, as this would also increase security. Also, a lot of shopping websites already use encrypted information so hackers are prevented from stealing personal details.  Read more...

Ah, what to buy for beloved mom for Christmas. Here’s a list of gift ideas for mom that are sure to make her smile.

Gift Ideas for Mom

Okay, she is probably tired of getting bubble bath and so on. This year, you need to get her a unique gift. You can find these gift ideas for mom by searching for the product on any search engine.

1. Terry Velour Spa Wrap – In the bathroom theme, but so much more, the Terry Velour Spa Wrap is a great unique gift. The wrap is super soft, warm and is put on when getting out of the shower or bath. It has a velcro strap to ensure a snug fit and is a definite keeper with moms. You can expect to pay $40 for this unique gift.

2. Shiitake Mushroom Log – If mom likes to cook, she is going to love this very unique gift. The Shiitake Mushroom Log is exactly what it says, a wooden log on which she can grow gourmet Shiitake mushrooms for years. The log comes with instructions and starts producing mushrooms within 10 to 20 days. After the first crop, the log will continue to produce mushrooms every 8 weeks or so for years. A very unique gift that shows you put some effort into finding her a gift. The Shiitake Mushroom Log will set you back roughly $40

3. Picture Time – If you really want to make an impression, gather up your siblings and get a professional portrait done of all of you together. Next, get a custom made calligraphy card thanking Mom for putting up with all of your antics and always being there. A unique gift that is guaranteed to bring tears of happiness to her eyes. Prices will range depending on your location, so make sure to shop different photography studios. Also, make sure you see examples of their work so you can determine if you like the style.  Read more...