Six Ways Travel Industry can use Social Media
Every hour there is a new news and exhilarating social media story or article to smack the news bulletin. But the query residue that is the travel industry in reality using social media as a value addition in their core business.
Here are Six ways that Travel Industry and Online booking technology providers can use Social Media to get their strategy right in their business diligence :-
1. Customer Approach
For Travel Industry, social media plays an increasingly important role in their customer engagement strategy and customer-centered management.
When we talk about customer engagement, significance is a key and lookout. The amount of personal data that sites like Face book, Orkut gives and even business related stuff on LinkedIn the marketers like us should jump on this occasion to drive significance and use this information to drive their business, which is used similarly in Facebook Hotel Booking Application.
2. Risk Communications
The crisis like Ash clouds, hurricanes, health scare and terrorism always affect the travel business. The travel industry has to face these risks persistently and their aptitude to covenant with this crisis scenarios swiftly and competently is critical to their success and also sadly their failures.
Social Media again plays a crucial role here by helping customers informed and averts disasters before they take hold through mediums like Twitter where audience can be informed before the announcements on the evening news. With social media, things have advanced fairly where we all can approach to several real-time monitoring and passing of information faster and easier to next levels.





