Summit Vienna

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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research — in shopping malls, department stores, and supermarkets across America. With his team of sleuths … More >>

Why We Buy: The Science Of Shopping

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Seth Kantner’s Ordinary Wolves told the story of a white boy raised in a sod igloo on the Arctic tundra. A heartbreaking vision of a vanishing world, it established Kantner as one of the nation’s most original and authentic writers. Here, he returns to the setting of his debut novel with an autobiographical account of his own life in a rapidly changing land. Beginning with his parents’ migration to the Alaskan wilderness in the 1950s and extending to his own a… More >>

Shopping for Porcupine: A Life in Arctic Alaska

Amazon.com Product Description
Inscribed with the message “born to shop,” this fortunoff shopping bag charm is a spunky addition to your collection. A lobster clasp allows you to attach it easily to a chain or bracelet of your choice…. More >>

Sterling Silver “Born to Shop” Shopping Bag Charm

One of the main concerns potential online shoppers have about the process of shopping online is whether or not it will be possible to return items which were purchased online. This is certainly a valid concern but fortunately for these wary shoppers making returns when online shopping is not very difficult. There are usually a few different options for making returns when online shopping. However, online shoppers should always be aware of return policies before they make an online purchase. This article will discuss a couple of the options for making returns when online shopping including returning the items to a traditional store and shipping the items back to the online retailer.

Returning Online Purchases to a Traditional Store

Online retailers who also have traditional stores often allow consumers to return items to the regular store instead of having to ship the item back to the online retailer. This is generally an option for large retailers who have a number of stores available. Consumers may want to purchase an item online for a number of reasons. The consumer may wish to make the purchase online because the item is not currently in stock at a local store, because the local store does not carry the item or simply because ordering the item online is more convenient for the consumer. Still other consumers may opt to purchase the item online because the online retailer does not have a traditional store located near the consumer. In these cases the consumer would likely opt to ship the item back to the online retailer. However, in the other cases, as long as it is convenient, the consumer may wish to simply return the item to a traditional store.  Read more...

Despite the many advantages of online shopping there are also problems which may occur with this type of shopping. These problems such as ordering the wrong item, receiving the wrong item and the need to return an item can often be significant enough to make a potential online shopper reconsider the decision to purchase an item online. Although these problems are some of the most common which occur in online shopping they do not necessarily happen frequently. However, when these problems do occur they can cause a great deal of stress and frustration for the online shopper. This article will discuss some of these common problems in an attempt to help the reader make a wise decision about whether or not to purchase an item online.

Ordering the Wrong Item

When shopping in traditional stores it is quite difficult to accidentally purchase the wrong item because the sales process typically involves the consumer physically carrying the item up to the sales counter to make the purchase. However, in online shopping where the consumer never physically handles the item before the purchase is complete and the item delivered it is certainly possible to purchase the wrong item. This can occur when the shopper uses the website to make the purchase and clicks on the wrong item or when the consumer contacts customer service to make the purchase and provides the wrong product number. Even if the consumer clicks on the correct product and provides an accurate product number he may still make a mistake in the ordering process if there are options such as size or color associated with the item. This problem can be rather troubling because the consumer will be disappointed when the incorrect item is received.   Read more...